Let’s start with the more neutral 2019 electric vehicle color. Predominantly whites, blacks, grays and silvers. There are two warmer tones, however, BMW’s Jucaro Beige Metallic and from Fiat, the Perla White (in fact, something of a honey beige) for the 500e. Of the 57 available EV colors in 2019, fully two thirds of them (38 in all) fall into the neutral category. To distract from this fact, the marketing teams have clocking some overtime! As a result, we have such creative offerings as Midnight Silver Metallic—available for the full Tesla range of cars—and Platinum Graphite, for the 2019 Kia Niro EV. My personal favorite is the melodic Symphony Silver in the 2019 range for Hyundai Ioniq.
Regardless of the romantic-sounding names, it’s still largely a monochrome palette, with 19 choices (one-third of color options) occupying various shades of gray alone!
Beyond the more discernibly-named offerings, there is the Capparis White version of the 2019 BWM i3. I unpacked that one with a quick Google search. Apparently the name is derived from the plant that produces capers, the capparis spinosa —and yes—it has white flowers. A valid connection, if somewhat hidden!
3 Comments
Alisha Williams
Hope to catch you guys at the next EV conference!
Melissa Hunter
Thanks for posting! This is a very useful article for an EV beginner.
Kylie Jefferson
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